Welcome to Your New Guide to Gorgeous

Powered by KISS, BEAUTIFY.TIPS is the go-to destination for the hottest tips, tricks, trends, and top product picks– everything you need to DIY your most beautiful life. Our steady stream of compelling content delivers advice and inspo from leading experts, influencers, and industry insiders as well as breaking beauty news and swoon-worthy products to shop. Nails & lashes, makeup & skincare, hair, fashion, fragrance, celebrity secrets and so much more –our goal is to put the power of beauty in YOUR hands. Beautify is an action word: to make or become beautiful.

Accessible. Inclusive. Ahead-of-the-Trend.

As edgy as ‘the siren eye’ and familiar as the French mani, we celebrate beauty as the ultimate form of self-expression and champion glam for all. From demystifying hair spray holds to tackling TikTok trends worth trying (and everything little beauty thing in between) our diverse team of editors, contributors, and content creators have you covered with top tips, breaking trends, video tutorials, and trust-worthy product recommendations. Whether you’re a makeup maven or a beauty beginner, there’s something here for every skill level.

Beauty Should Be Anything But Routine

We believe beauty is all about having fun! You don’t have to try the latest lipstick shade or shop the hottest hairstyling tool, you get to. Beauty is a bonus, and if you’re not having a hella good time trying out (and totally flubbing) that tricky new eyeliner trend, what’s the point?! We encourage you to explore our rapidly expanding platform, to pick up a few new tips and tricks, to break out of your routine, and discover new ways to be a braver, bolder, most beautiful version of you.

Confidence. Community. Conversation.

There is so much more to beauty than meets the eye, so in addition to expert advice, breaking trends, and must-have products, be on the lookout for interviews and spotlights where we make people–and their efforts to make the world a more beautiful place – the heroes of the story. Convos with celebs and influencers, buying guides, interactive quizzes, video tutorials, backstage access, and behind-the-scenes coverage…yep, we’ve got that in the lineup, too!

Kick back, click around, make yourself at home, and please take a moment to subscribe to our newsletter. We’re sparkling new and our site is expanding rapidly, with new content rolling out multiple times a week. Let us empower and inspire you one BEAUTIFY tip at a time!

Got a burning beauty question or a topic you’d like us to cover? Our Editor-in-Chief Janene Mascarella would love to hear from you! Drop her an email: Janene@Beautify.tips

About KISS

KISS is the world’s leading manufacturer and distributor of fashion nails and is the market leader in both fashion nails and false eyelashes in the U.S. KISS offers innovative, accessible, easy to use, salon-quality beauty products including fashion nails, false eyelashes, color cosmetics, hair styling tools, hair care, hair accessories and more. KISS brings the beauty of the salon and power of self-care home for all people. KISS products are available at mass and drug retailers nationwide. For more information visit KISSusa.com.