It’s pretty safe to say that I am an OG JOAH Beauty fan. When I was the beauty director at a national newsstand magazine, I received a PR mailer box from the K Beauty brand, and it was love at first swipe! From brows, to lips, to concealers, and –hands down– the best bronzing palette ever created, JOAH’s affordable (and equally fabulous) products have been a staple in my beauty routine ever since. I’m not kidding about the bronzer; I literally have three Chasing the Sun Palettes in my possession at all times: one in my car, one at work, and one on my vanity. Excessive? Maybe, but it’s literally the best and only costs about $22 bucks. I use it just about every day (as eyeshadow, eyeliner, contour, highlighter, and bronzer) so my obsession is totally justified.
So, when I heard the news that JOAH Beauty was relaunching their radiance-boosting Crystal Glow Collection, I was immediately intrigued and excited about the debut. JOAH works with the best labs in Seoul to offer innovative and affordable beauty products without sacrificing on quality. It’s safe to have a have tested hundreds (more like thousands) of beauty products as a beauty editor for over 11 years, and at any given time, if you asked me to spill my makeup bag, chances are, more than a few JOAH products will fall out. I really, really, really swear by them!
Part of what I love about JOAH the most is how affordable and accessible it is. If you’re looking to reboot your spring beauty and skincare routine, this is the perfect way to make a fresh start. The Crystal Glow products are all under $20 (I know, right!?) and you can buy them at joahbeauty.com, Amazon, and CVS.
Ahead, you’ll find all the details about their new skincare collection reboot, and a quick Q&A with JOAH’s Brand Director Hae Jin Chang.
About The Revamped Crystal Glow Collection
The lineup includes a Peptide Infused Foundation, Refreshing Luminizer Skin Mist, and Tinted Luminizer Stick. These multi-purpose products boast an efficacious level of 3% luminizing peptides to achieve visibly smoother and clearer skin in just six weeks.
The collection’s high levels of active ingredients, including the 3% luminzing peptides, collagen, and hyaluronic acid directly correlates with JOAH Beauty’s Korean heritage, placing skincare infused cosmetics at the forefront of the brand.
This collection supports healthy, glass skin and includes:
Peptide-Infused Foundation ($15.99): This dermatologist tested formula provides a naturally radiant and glowy finish. Boasting blue light protection and a blurring primer effect, this luminous multitasker is available in 16 shades. I get so many compliments on my skin when I’m wearing this foundation. I mix a few shades together, depending on the season.
Refreshing Luminizer Skin Mist ($17.99): This refreshing mist will illuminate the skin for a dewy finish over makeup or on bare skin. It’s the perfect skin elixir when you’re on the go, oh, and I should mention… this spritz smells AMAZING!
Tinted Luminizer Stick ($13.99): To be used under makeup for a blurring effect, on top of makeup as a natural highlighter, or alone for a luminous glow, this multitasker is available in six shades. I love to use this stick for the viral ‘underpainting’ technique. Truly works wonders!
To celebrate The Crystal Glow Collection relaunch, JOAH invited beauty, lifestyle, and wellness editors from top publications along with top influencers to an exclusive dinner in NYC.
I caught up with JOAH’s Brand Director Hae Jin Chang, who opened about the relaunch celebration, her love for K Beauty, and the go-to products she uses to achieve a gorgeous lit-from-within glow.
Can you share some details about the Crystal Glow Collection relaunch celebration?
It was a chance for the editors and influencers to get to know me and the brand- our philosophy, tie with Korean heritage and what makes our products different. We were also super excited to have Sara Waisglass join us to celebrate the relaunch of our Crystal Glow collection. I really loved the energy and engagement throughout the night.
Tell me about your love for K Beauty.
I’m a minimalist when it comes to makeup and obsessed with taking care of my skin. I love Korean beauty because it’s all about caring for your skin first. It’s not about quick, immediate solutions but it’s a process and investing in yourself. Having good skin requires dedicating your time and effort.
Another aspect I admire about K-beauty is the focus on using natural and effective ingredients. Finally, Korean beauty is innovative in all aspects- ingredient, texture, formula, packaging- and so fast paced there is always something new to try!
Can you share your event glam details?
Skincare: Crystal Glow Tinted Luminizer Stick as my base and Peptide Infused Foundation. Right before the event, I sprayed the Refreshing Luminizer Skin Mist to make my skin glow before greeting the guests!
Brows: Brow Down to Me Precision Brow Pencil
Eyes: Lash UpRising Primer and Mascara; Line UP Brush Eyeliner
Lips: tmi velvet lipstick in shade “No Regrets”
How excited are you about the relaunch of the Crystal Glow Collection?
VERY excited! These products are one of my personal favorites from the brand. I love how the products are infused with an efficacious amount of skincare ingredients so the products are actually nourishing your skin while you’re wearing makeup and gives you that glowy, dewy finish.
I’m a minimalist when it comes to makeup and always go for the no makeup, makeup look. On days when I’m lazy to put on makeup, I just apply sunscreen and the tinted luminizer stick. Applying this alone already makes my skin look healthy. My skin is very dry so it’s hydrating, smooths my skin and makes my skin GLOW. These products are also very lightweight. Oh, and I love the new packaging and iridescent purple!
Quick product tip or trick:
Tinted Luminizer Stick: I use a darker shade to use as a contour.
What’s next for JOAH?
We have a lot of exciting new launches this year so stay tuned!